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The European Commission fined Google €2.95 billion for abusing its dominant position in the advertising technology market. The EU alleges Google favored its own services, creating conflicts of interest. Google has 60 days to propose a solution to address these conflicts, with potential asset divestiture if unsuccessful. This follows a 2023 charge sheet and mirrors a parallel U.S. case seeking similar action. Google plans to appeal the decision, arguing it will harm European businesses.

Prepared by Christopher Adams and reviewed by editorial team.