Sony Pictures CEO Ravi Ahuja defended the decision to sell the animated musical "KPop Demon Hunters" to Netflix, despite its unexpected success. While acknowledging the film's potential theatrical success in hindsight, Ahuja cited the pandemic and Netflix's full cost coverage plus profit premium as factors in the sale. He noted the film's unique K-pop theme and Netflix's successful theatrical singalong run, which grossed nearly $20 million. Ahuja emphasized the challenges of building theatrical word-of-mouth and expressed optimism about Sony's future, highlighting upcoming Spider-Man and Jumanji films and a focus on consistent growth and exploring new avenues like experiential entertainment and the creator economy.

Prepared by Emily Rhodes and reviewed by editorial team.