Amazon Ends Prime Sharing, Following Netflix | JQJO

Amazon is ending its Prime Invitee program, which allowed Prime members to share free shipping with non-household members, effective October 1st. This follows a similar strategy employed by Netflix to curb password sharing. The change, mirroring Netflix's success, aims to increase revenue. While Amazon claims strong Prime growth, the move potentially impacts customer satisfaction, especially given the importance of free shipping for online shoppers. A limited-time discounted Prime membership offer is available to mitigate customer dissatisfaction.