Coach's Cancer Battle: Did Colorado Go Too Far? | JQJO

Colorado University provided Coach Deion Sanders with a branded, sideline bathroom sponsored by Depend for the season opener against Georgia Tech. This was done to accommodate Sanders' recent bladder cancer treatment and subsequent need for frequent restroom breaks. The portable bathroom is conveniently located near the team bench. Sanders openly shared his use of Depend products on social media, highlighting the importance of health and self-care. This unique arrangement reflects Colorado's innovative marketing approach in college sports and supports their coach during his recovery.