Cracker Barrel's co-founder, Tommy Lowe, criticized CEO Julie Felss Masino's rebranding efforts, calling them a failure to understand the restaurant's identity. The new logo, removing the iconic 'Old Timer', sparked outrage and cost the company nearly $100 million in market value. After significant backlash, including comments from Donald Trump, Cracker Barrel reverted to its original logo. Lowe, along with many customers, felt the changes strayed from Cracker Barrel's country roots and traditional appeal. The CEO, who earns $6.68 million annually, remained silent until briefly spotted.

Prepared by Christopher Adams and reviewed by editorial team.