Cracker Barrel Ditched Pride? Their Stock Plunged! | JQJO

Cracker Barrel, facing backlash from right-wing influencers over a logo change and its LGBTQ+ and DEI initiatives, quietly removed its Pride page and references to employee resource groups from its website. The company claims the changes were to remove outdated content, shifting focus to corporate giving initiatives concerning food insecurity and waste reduction. This followed intense online criticism, including from President Trump, leading to the reversal of the logo rebrand. Despite a brief stock rise after the rebrand reversal, shares subsequently fell.