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Can Netflix find your new favourite watch based on your star sign?

Netflix's new Astrology Hub recommends shows based on users' zodiac signs. Leos get shows like "The Crown", while Aquarians receive less desirable options. The hub uses data on viewing habits to personalize recommendations, but critics argue it's a way to target specific demographics, particularly young women who are more likely to believe in astrology. The system, while seemingly arbitrary, highlights Netflix's vast data collection capabilities and its attempts to combat viewer decision paralysis.

Prepared by Emily Rhodes and reviewed by editorial team.

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