Cracker Barrel's new logo, ditching the iconic 'Uncle Herschel' and simplifying to just the name against a yellow barrel outline, sparked significant negative feedback. The company acknowledged the backlash, stating that they could have better communicated their brand's identity and values. The color scheme remains similar to the original, inspired by their signature eggs and biscuits. The change removes "Old Country Store" from the logo as well.

Prepared by Christopher Adams and reviewed by editorial team.