Swatch has apologized and removed a racially insensitive advertisement featuring a model making a slanted-eye gesture after facing widespread backlash and boycott calls on Chinese social media. The company issued a statement on Instagram and Weibo, expressing regret for the offense caused. However, many remain unconvinced, continuing to call for boycotts of Swatch and its brands, including Blancpain, Longines, and Tissot. This incident highlights the challenges Western brands face in navigating cultural sensitivities in the Chinese market, particularly amid declining sales in the region. Swatch's sales have dropped 11.2% in the first half of the year, attributed to weak Chinese demand. This isn't the first such controversy; Dolce & Gabbana and Dior faced similar criticism previously.

Prepared by Christopher Adams and reviewed by editorial team.