Swatch issued a global apology and removed ads featuring an Asian male model making a slanted-eye pose after widespread condemnation in China. The images were deemed racist. The apology, posted on Weibo and Instagram, followed significant online criticism. Swatch, heavily reliant on the China market (27% of 2024 revenue), experienced a 14.6% revenue drop last year due to weak Chinese demand.

Prepared by Christopher Adams and reviewed by editorial team.