Samsung's US smartphone market share surged to 31% in Q2 2025, driven by its diverse product range, including innovative foldable phones like the Z Fold 7 and Z Flip. Apple's share dropped to 49%, prompting investor concern and a 7.5% decline in Apple's stock. Samsung's success stems from offering various price points and form factors, while Apple's design remains relatively static. However, Apple is anticipated to launch a slimmer iPhone and a foldable model in the coming years to counter Samsung's advancements and capitalize on the growing foldable phone market.

Prepared by Christopher Adams and reviewed by editorial team.