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How the UFC landed a $7.7 billion deal with Paramount after a whirlwind 48 hours, according to TKO execs

The UFC signed a stunning $7.7 billion broadcast rights deal with Paramount, surprising even UFC CEO Dana White. Initially, only UFC Fight Night events were expected to move to Paramount+, but after Skydance Media's acquisition of Paramount, a deal encompassing all US UFC content materialized within 48 hours. This marks the end of UFC's pay-per-view era, transitioning to a subscription model on Paramount+. All 43 annual events will stream on Paramount+, with select numbered events potentially simulcast on CBS. The deal reflects streaming services' increasing focus on live sports to attract viewers.

Prepared by Christopher Adams and reviewed by editorial team.

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