Crocs US Sales Plunge Amid Athletic Trend Shift
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Crocs' US sales dropped 6.5% in Q2 due to a shift towards athletic footwear before the upcoming World Cup and Olympics, and cautious consumer spending amid high living costs and potential Trump tariff impacts. The company anticipates a challenging second half of the year, projecting a $40 million tariff-related hit. While US sales faltered, Crocs reported success in China, leveraging influencer marketing to boost brand appeal.
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