TikTok is seeing a surge in popularity of budget-friendly recipes as food costs rise. Influencers like Matthew Bounds (@YourBarefootNeighbor) and Kiki Ruff (Recession Recipes Lady) share simple, affordable recipes, attracting millions of followers. Bounds has used his platform to raise significant funds for food banks, highlighting the community aspect of his content. Ruff, choosing not to monetize her videos, focuses on adapting historical recipes for modern, budget-conscious cooks, offering variations and emphasizing self-care.

Prepared by Emily Rhodes and reviewed by editorial team.