Disney is ceasing quarterly subscriber and ARPU reports for Disney+, Hulu, and ESPN+, prioritizing profitability. The standalone Hulu app will be discontinued in 2026, integrating fully into Disney+ for a unified app experience. This change mirrors Netflix's recent move and aims to improve user experience, lower churn, and boost advertising revenue. Hulu will become Disney's global general entertainment brand, replacing the Star tile internationally.

Prepared by Emily Rhodes and reviewed by editorial team.