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McDonald’s sales return to growth as it coaxes diners to return

McDonald's reported strong second-quarter results, exceeding analyst expectations. Global same-store sales rose 3.8 percent year-on-year, driven by menu expansions (including chicken offerings and Minecraft-themed meals) and larger average order sizes. US sales also saw a 2.5 percent increase, recovering from previous quarter's decline. This success contrasts with other fast-food chains, some of which reported declining sales. McDonald's strategic promotions and menu innovations contributed significantly to its positive financial performance, boosting system-wide sales by 8 percent and shares by over 3 percent.

Prepared by Christopher Adams and reviewed by editorial team.

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