Google's new Pixel 10 ad mocks Apple's delayed Siri AI improvements, highlighting Apple's year-long failure to deliver on its promise of a personalized AI-powered Siri for iPhone 16 users. The ad, released ahead of the Pixel 10 launch on August 20th, follows a Bloomberg report detailing Apple's internal struggles with Siri's hybrid architecture. Apple's SVP of software, Craig Federighi, attributed the delay to this architectural issue, promising a larger upgrade than initially planned.

Prepared by Jonathan Pierce and reviewed by editorial team.