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American Eagle's stock surged over 15% after Donald Trump endorsed its Sydney Sweeney ad campaign. Trump's Truth Social post praising Sweeney and the jeans' popularity boosted the stock, reversing a recent decline following criticism of the campaign's slogan, "Sydney Sweeney has great jeans." Critics labeled the slogan a double entendre, while others deemed the ad overly sexualized. American Eagle maintains the slogan focuses on the jeans. The event showcases the risks and rewards of marketing in today's polarized climate, contrasting with Bud Light's recent struggles. While Google searches for American Eagle are at a 20-year high, the campaign's overall sales impact remains uncertain.

Prepared by Christopher Adams and reviewed by editorial team.