American Eagle's stock surged nearly 23% after Donald Trump praised actress Sydney Sweeney's ad. The ad, featuring Sweeney, sparked controversy with some accusing it of promoting eugenics, while others viewed it as anti-woke. Trump's endorsement, coupled with his criticism of 'woke' companies like Jaguar and Bud Light, fueled the stock increase. Sweeney and American Eagle have defended the ad, emphasizing its focus on the jeans, while Republicans have backed Sweeney, framing the criticism as an attack on conservative values.

Prepared by Christopher Adams and reviewed by editorial team.