Nantucket Fights Chain Store Invasion | JQJO

A high-end sleepwear brand, Roller Rabbit, opened a store in Nantucket, violating the island's ban on franchises. Despite a cease-and-desist order, the store rebranded as "The General Store by RR", adding other brands to avoid the ban. Nantucket officials claim the ban still applies, as enforcement relies on complaints or self-reporting. The incident highlights the tension between preserving Nantucket's unique character and the influx of national chains.