Delta Rejects AI-Based Personalized Airfare Pricing | JQJO

Delta Air Lines has confirmed it will not use artificial intelligence to personalize ticket prices after facing criticism from US lawmakers and public concern. Following concerns that AI would be used to set individual prices based on personal data, Delta clarified in a letter that it does not and will not use AI in this manner, although it plans to use AI for broader revenue management. While senators praised Delta's commitment, questions remain regarding data collection practices. Other airlines, like American Airlines, have also expressed reservations about using AI for personalized pricing, highlighting potential damage to consumer trust. Legislation is being considered to prevent such practices.