Left-leaning critics are attempting to generate controversy over an American Eagle commercial featuring Sydney Sweeney, similar to the Bud Light/Dylan Mulvaney backlash. However, this effort is failing. The commercial, showcasing Sweeney in jeans, is seen by most as innocuous. Experts suggest the ad is successful, boosting brand awareness and sales. The author contrasts this with previous corporate attempts at woke messaging which resulted in significant financial losses. American Eagle's stock price has increased since the ad aired, suggesting the strategy is effective.

Prepared by Christopher Adams and reviewed by editorial team.