Sydney Sweeney's American Eagle jeans ad campaign has sparked significant online backlash. Critics slammed the ads for their hypersexualized nature and their focus on Sweeney's "great genes," a phrase with eugenicist connotations. Two clips, one showing Sweeney's chest and another depicting her pulling on jeans, were removed after facing criticism. The ads' emphasis on Sweeney's appearance as a blonde, blue-eyed white woman also drew criticism. Even Doja Cat joined the online conversation, mocking Sweeney's vocal delivery in the ads.

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