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Sydney Sweeney's new American Eagle jeans campaign, using the slogan "Sydney Sweeney has great jeans," has faced backlash for perceived racial undertones. Critics argue the phrase's similarity to "great genes" promotes eugenics and white supremacy, given Sweeney's appearance. The campaign also aims to support domestic violence victims, but this aspect has been criticized as tone-deaf. The controversy follows Sweeney's other recent projects and upcoming roles in a Christy Martin biopic and a potential Barbie sequel.

Prepared by Emily Rhodes and reviewed by editorial team.