Google is enhancing its online shopping experience with AI. A new AI Mode feature, launching this fall in the US, will generate images of outfits and decor based on user descriptions, helping find visually similar products. Additionally, a virtual try-on tool is now available in Search, Google Shopping, and Google Images, allowing users to upload photos and see how clothes would look on them. This combines AI-generated visuals with real product listings, offering a more personalized and engaging shopping experience.

Prepared by Jonathan Pierce and reviewed by editorial team.