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Pepsi is making a bold bet that prebiotic sodas are here to stay

PepsiCo is launching "Pepsi Prebiotic Cola," a healthier version of its flagship cola, to attract younger consumers shifting away from traditional sodas. The new soda, containing prebiotic fiber and less sugar, aims to capitalize on the growing "better-for-you" beverage trend popular with Gen Z. It will be available online this Black Friday and in stores next February. This move follows PepsiCo's acquisition of Poppi, a prebiotic soda brand, and aims to combat declining traditional cola consumption.

Prepared by Christopher Adams and reviewed by editorial team.

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