Universal Studios sold out 95% of IMAX 70mm tickets for Christopher Nolan's "The Odyssey" within hours of release, a year before the film's July 2026 premiere. This unprecedented move, driven by Nolan's preference for IMAX and film, generated significant buzz and media attention. While the strategy highlights Nolan's box office draw and the demand for IMAX 70mm, it also led to ticket scalping on sites like eBay, with prices reaching exorbitant levels. Despite the scalping, ample screenings in other formats will be available closer to the release date.

Prepared by Emily Rhodes and reviewed by editorial team.