The Fyre Festival brand, infamous for its disastrous 2017 event, was sold on eBay for a mere $245,300. The online auction, which attracted 42 bidders and 175 bids, concluded Tuesday. Despite the low sale price and the festival's history of fraud and failure, organizer Billy McFarland, who previously announced plans for Fyre Festival II, expressed disappointment at the final bid amount. The brand's sale includes its IP, trademarks, and social media assets.

Prepared by Christopher Adams and reviewed by editorial team.