Apple's annual iPhone announcement event is anticipated the week of September 8th, 2025, likely on September 9th or 10th. Bloomberg's Mark Gurman suggests this timing, aligning with Apple's historical Labor Day post-week event scheduling. This year's event is expected to showcase the iPhone 17 series, new Apple Watches, and potentially other products. Invitations are expected a week prior.

Prepared by Jonathan Pierce and reviewed by editorial team.