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Apple is expected to unveil its iPhone 17 lineup, including the standard, Air, and Pro models, the week of September 8th. Analyst Mark Gurman predicts an announcement likely on a Tuesday or Monday, between September 8th and 10th, following Labor Day. The iPhone 17 Air, an ultra-thin model positioned between the standard and Pro versions, is anticipated to be a key highlight, along with design changes to the Pro models. Four iPhone 17 models are planned, with the 'Plus' model replaced by the 'Air'.

Prepared by Jonathan Pierce and reviewed by editorial team.