Warner Bros. Discovery has rebranded its Max streaming service back to HBO Max, effective immediately. This follows a strategic shift towards premium content, mirroring HBO's established quality. The rebranding involves a logo update within the existing app, requiring no user action. This move comes ahead of Emmy voting and coincides with HBO Max's global expansion into 12 new markets this month, and precedes a larger restructuring of Warner Bros. Discovery into two separate companies next year.

Prepared by Emily Rhodes and reviewed by editorial team.