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Amazon's four-day Prime Day sale, running July 8-11, is expected to generate a record-breaking $23.8 billion in spending, a 28% increase from last year. This surge in spending will provide insight into consumer resilience amidst rising tariffs. While discounts are comparable to last year, shoppers are actively seeking deals due to tariff uncertainty impacting electronics and back-to-school supplies. Despite some economic slowdown in other sectors, strong job growth and retailer absorption of tariff costs have thus far sustained consumer spending.

Prepared by Christopher Adams and reviewed by editorial team.