Amazon Extends Prime Day, Offers Gen Z Perks | JQJO

Amazon's Prime Day sale, now a four-day event, begins Tuesday. The extended sale includes a 5% cashback offer for Gen Z Prime members. While analysts are unsure if the extra days will boost sales amid inflation concerns and potential tariff impacts, projections suggest a significant increase in overall online spending. Competing retailers like Walmart and Target are also running extended July sales, with Walmart offering in-store deals for the first time. Some third-party sellers are forgoing discounts due to tariff uncertainties, while others are leveraging pre-tariff inventory to offer deeper discounts.