Denmark Fights AI Deepfakes with New Property Rights | JQJO

Denmark is pioneering legislation to combat AI-generated deepfakes by granting citizens property rights over their likeness and voice. Culture Minister Jakob Engel-Schmidt says the bill, backed across party lines, aims to protect individuals from digital identity theft facilitated by readily available AI tools. The law would allow individuals to demand removal of deepfakes from online platforms. Further legislation to penalize non-compliant companies is planned. This initiative is part of a global movement addressing the harmful misuse of generative AI, impacting both individual rights and democratic values.