Labubu, elf-like dolls from Chinese toy maker Pop Mart, have become a global sensation. Their popularity, fueled by celebrity endorsements (Rihanna, Dua Lipa, Kim Kardashian) and a unique blend of cute and quirky aesthetics, has significantly boosted Pop Mart's profits. The dolls' appeal, though difficult to pinpoint, is attributed to a post-pandemic desire for emotional escape and their affordability. Their success is viewed by China as a boost to its soft power, showcasing Chinese creativity on the world stage. Counterfeit dolls have even become a problem, highlighting the extent of their popularity.

Prepared by Christopher Adams and reviewed by editorial team.