Google's new ad playfully accuses iOS 16 of copying three features – Live Translate, Hold Assist, and Call Screening – that have been available on Pixel phones for years. The humorous video, part of the #BestPhonesForever campaign, depicts a conversation between an iPhone and a Pixel 9 Pro, highlighting the alleged similarities. While Google makes a valid point about feature adoption, the ad's overall effectiveness is subjective, and the claim is complicated by reciprocal feature borrowing between the two operating systems.

Prepared by Jonathan Pierce and reviewed by editorial team.