Kraft Heinz announced it will remove all artificial colors from its US products by 2027, preempting potential government bans and consumer pressure. This follows increased scrutiny of artificial food dyes and aligns with the FDA's plans to phase them out. The decision, affecting brands like Kraft Mac & Cheese and Heinz ketchup, could pressure competitors to follow suit. Kraft Heinz is also facing declining sales and is evaluating strategic changes, including potential brand sales or mergers.

Prepared by Christopher Adams and reviewed by editorial team.