Schultz Backs Starbucks CEO's Turnaround Plan | JQJO

Former Starbucks CEO Howard Schultz enthusiastically endorsed current CEO Brian Niccol's "back to Starbucks" strategy at a recent leadership event. Niccol, who replaced Schultz's handpicked successor, is focusing on restoring the company's culture and improving sales. Schultz, who previously sold his Starbucks shares, praised Niccol's plan to emphasize coffee quality and customer experience, addressing cultural and operational issues. Since Niccol's appointment, Starbucks shares have seen a significant rise.