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Warner Bros. Discovery Bet on All You Can Eat. Viewers Wanted More à la Carte.

Warner Bros. Discovery, formed two years ago by merging WarnerMedia and Discovery, is splitting into two separate companies. One will house cable networks and Discovery's unscripted programming, while the other will retain HBO, HBO Max, and the Warner Bros. and DC studios. The initial strategy of combining HBO's premium content with Discovery's broader programming to create a dominant streaming service, Max, ultimately proved unsuccessful.

Prepared by Christopher Adams and reviewed by editorial team.

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