Chipotle is launching Adobo Ranch dressing, its first new dip in five years, for a limited time starting June 17th. This move aims to boost sales amid a slowdown in consumer spending. The adobo-flavored ranch is expected to appeal to younger customers, particularly Gen Z, who have shown a growing fondness for ranch dressing. The dip will be available in US and Canadian locations, with a free offering for rewards members on launch day.

Prepared by Emily Rhodes and reviewed by editorial team.