Chipotle Bets on Ranch to Boost Sales | JQJO

Chipotle Mexican Grill is launching Adobo Ranch, a new spicy ranch dressing, to combat a recent sales decline. The new dip, costing $0.75 extra, is their first since 2020 and aims to attract customers amid economic concerns. The company hopes the popularity of ranch dressing will boost sales and reverse a first-quarter same-store sales drop and lowered full-year growth outlook. Chipotle's stock has also fallen 12% this year.