Booming Avocado Demand Fuels California Growth | JQJO

Despite wildfire damage and challenges, California avocado growers are optimistic due to booming US demand. Mexican avocado imports, initially feared as competition, have fueled year-round availability and increased consumption. The Hass Avocado Board's marketing efforts and consumers' preference for healthy fats have further boosted the market. While California produces only 10% of US avocados, high demand and a shift from other crops like lemons are driving growth, leading to high demand for new trees even after recent wildfires.