EU Faces Tough Choice in Trade Talks with Trump | JQJO

The EU faces a difficult choice in trade negotiations with the US. Despite initial optimism, EU officials now believe Trump's 10% tariff on most goods will likely remain. While a delay on higher tariffs has been achieved, a potential deal involves concessions like lower tariffs or quotas on sensitive exports, similar to the UK's agreement. France opposes unilateral concessions, while other member states favor deregulation and removing certain regulations to appease the US. The EU is prepared for countermeasures if negotiations fail, potentially implementing tariffs on US goods, backed by strong public support for retaliation.