Tesla's European sales plummeted 49% year-on-year in April, reaching only 7,261 units. This decline, exceeding the overall market trend, is attributed to reputational damage linked to Elon Musk's political involvement and increased competition from traditional and Chinese automakers like BYD, which outsold Tesla in Europe for the first time. Tesla's aging car lineup and lack of hybrid models further contribute to the slump. Despite this, Musk reaffirmed his commitment to Tesla for the next five years.

Prepared by Christopher Adams and reviewed by editorial team.