Google is testing a new virtual try-on feature in Search Labs, allowing users to upload a photo and see how clothing would look on them using AI. This feature uses AI to understand body shapes and fabric drape. Additionally, Google's AI Mode, powered by Gemini, personalizes shopping experiences, allowing users to specify needs (e.g., a waterproof travel bag) and receiving tailored results. A new 'Buy for me' button simplifies the checkout process.

Prepared by Jonathan Pierce and reviewed by editorial team.