Warner Bros. Discovery's streaming service, Max, is reverting back to its former name, HBO Max. The company is embracing the online ridicule surrounding this name change by employing self-deprecating humor across various social media platforms, including memes and humorous posts. This strategy, according to marketing experts, is a smart move, allowing the company to control the narrative and avoid negative backlash. The frequent name changes, from HBO Go to HBO Now, HBO Max, Max, and back to HBO Max, have caused confusion for consumers. WBD declined to comment on their social media strategy.

Prepared by Emily Rhodes and reviewed by editorial team.