Netflix Ad Tier Doubles Users, Expands Globally
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Netflix's ad-supported plan, launched in 2022, now boasts over 94 million monthly users globally, more than double the number from May 2024. This significant growth follows the addition of new ad formats such as pause and interactive ads, planned for rollout by 2026. Netflix's ad platform is expanding internationally, aiming for complete deployment in 12 countries by June. The company highlights high user engagement, with ad-tier subscribers averaging 41 hours of monthly viewing.
Netflix's ad-supported plan, launched in 2022, now boasts over 94 million monthly users globally, more than double the number from May 2024. This significant growth follows the addition of new ad formats such as pause and interactive ads, planned for rollout by 2026. Netflix's ad platform is expanding internationally, aiming for complete deployment in 12 countries by June. The company highlights high user engagement, with ad-tier subscribers averaging 41 hours of monthly viewing.
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