Netflix's ad-supported plan, launched in November 2022, boasts 94 million monthly active users, a 20 million increase since November. This cheaper $7.99 tier surpasses competitors in viewership, particularly among 18-34 year-olds, demonstrating the success of Netflix's foray into ad-supported streaming. The plan's popularity highlights the growing trend of advertising integration in streaming services to enhance profitability.

Prepared by Christopher Adams and reviewed by editorial team.