Fox is launching a new streaming service, Fox One, before the football season. CEO Lachlan Murdoch announced the platform will offer live and on-demand content from Fox News, Fox Sports, and other Fox brands. Pricing will align with wholesale rates, and partnerships with other distributors are planned. Fox One aims to attract cord-cutters and non-cable subscribers, leveraging existing infrastructure and lessons learned from a previous venture. Initial subscriber projections are in the 'mid-single digit millions'.

Prepared by Emily Rhodes and reviewed by editorial team.