Netflix Tests Short-Form Video Feature to Combat TikTok
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Netflix is testing a new short-form video feature on its mobile app, mirroring similar offerings from TikTok and YouTube Shorts. This global rollout, appearing as a new tab, features curated clips from "Today's Top Picks." The move reflects growing competition for viewer attention and follows similar experiments by other streaming platforms like Tubi and Peacock. Alongside this, Netflix also announced updates including an AI-powered search, a redesigned homepage with improved recommendations, and easier access to "Search" and "My List."
Netflix is testing a new short-form video feature on its mobile app, mirroring similar offerings from TikTok and YouTube Shorts. This global rollout, appearing as a new tab, features curated clips from "Today's Top Picks." The move reflects growing competition for viewer attention and follows similar experiments by other streaming platforms like Tubi and Peacock. Alongside this, Netflix also announced updates including an AI-powered search, a redesigned homepage with improved recommendations, and easier access to "Search" and "My List."
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